What Is a Membership Site? And Why Do You Need One?

Looking to launch a lucrative business online? If so, chances are you’ve heard about membership sites— or maybe even encountered one while browsing the web.

Sometimes referred to as subscription sites, membership sites offer exclusive content that’s “gated” or exists behind a paywall. This means that only website subscribers or paying members have access to it.

If you’re unsure whether or not a membership website model is right for your online business, this guide is here to help you learn the ins and outs. Keep reading to discover just how a membership site works, its pros and cons, and to explore a few real-world examples of successful membership sites on the web.

How Do Membership Websites Work?
When subscribing to a membership site, each user is given their own unique credentials to login and view exclusive content that non-members are unable to view. Membership sites can offer access to different types of content based on a user’s subscription, which could include free, paid, and/or tiered subscription levels. User subscriptions can also be set to different lengths for exclusive content access, such as one-time, annual, or lifetime access.

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